Nippon TV CSR

TOP > Nippon TV CSR > Contribution to Society

Contribution to Society

Barrier-free Information

Nippon TV has, for some time now, been contributing to the Barrier-free Information campaign advocated by the government.
In August 2001, Nippon TV became the first broadcaster in the country to broadcast a news program with full real-time closed captioning. Currently, closed captioning is provided on the midday "News Dash" and on the evening "News Plus1" broadcasts. Our system is deeply appreciated by individuals with hearing disabilities because it captures the voices not only of the presenters, reporters and announcers, but also of press conferences, interviews and other events.

Nippon TV is actively pursuing equal opportunity in information provision, and aims to provide closed captioning on an increasing number of other programs.

Cultural Heritage

Over 24 years ago, a visitor to the Sistine Chapel in the Vatican City would have seen the ceiling frescoes or The Last Judgement blackened by soot. Today the same visitor would be overwhelmed by the sight of the opulent hues and powerful lines of Michelangelo's brush. At the request of the Vatican, Nippon Television undertook restoration of these works of art, and in a long-term project stretching from 1981 to 1994, revealed the brushwork of a maestro that had gradually become obscured over 500 years.

Nippon TV has also contributed to the preservation and protection of world cultural heritage through the refurbishment of exhibition facilities for the Mona Lisa and Milo's Venus at the Louvre in Paris. Other projects around the world include the restoration of the Japanese garden at the Rothschild Museum on the outskirts of Nice in southern France.

24-Hour Television "Love Saves the Earth"

In commemoration of Nippon TV’s 25th anniversary, we began charity program “24-Hour Television” in 1978. Based upon the three pillars of public welfare, environment and disaster relief, we have continued our charitable activities through donations from viewers, corporate support from clients who share the program's philosophy and cooperation of Nippon TV's network affiliates who comprise Japan's largest broadcasting network.

Nippon Television Kobato Cultural Foundation

In 1974, the Nippon Television Network “Dove of Love” Public Welfare Foundation was established to support those who could not fully enjoy television due to visual and hearing disabilities. Then in 1976, the Nippon Television Network Cultural Foundation was established to further the spread, interaction and promotion of culture as well as to conduct activities that could not be embraced within the confines of television. In order to increase the operational effectiveness of the foundation and to work toward synergy, the above two organizations were combined into one on April 2, 2012 as the Nippon Television Kobato Cultural Foundation. Some of its current activities are listed below.

Offering Sign Language
Sign language classes are offered every Saturday at Kojimachi in Chiyoda Ward to increase the pervasiveness of sign language. There are currently about 100 students learning to sign.

News Broadcast Using Sign Language
Every Sunday morning, NNN delivers news on a nationwide scale using a sign language interpreter.

Distribution of Braille Calendars
Although Braille calendars with accompanying photographs are very unusual, we provide free, 12-page Braille calendars full of photographs to visually-impaired people nationwide who request them.

Offering Haiku Class
The purpose of this class is to increase interest in the Japanese language while also enhancing Japanese language proficiency through haiku poems. Students will learn to cultivate their emotional sensitivity of enjoying the scenes of the four seasons. The class will be open to junior high students and older on every other Saturday.

Concert of Memorable Poems
This annual musical concert will consist mainly of song lyrics and nursery rhymes about topics such as the splendor of nature and the bond of families. We hope that concert goers will feel the beauty of Japan and the genuine goodness of people through listening to the harmony created by a variety of singers.