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Topics in 2003

Encouraging Energy-saving Temperature Settings and Light Attire

Every year through the hot summer period, NTV implements two measures in response to promoting energy conservation.

  • Room temperatures are set (as a general rule) to 26-28 degrees Celsius at NTV Tower as well as at the offices in Kojimachi and Ikuta.
  • Employees are encouraged to uphold good taste when wearing light attire to work. For example: Appropriate attire even without a necktie. Collared shirt (short-sleeve shirt, open-neck shirt, polo shirt)

As everyone is aware, the increased consumption of electricity leads to more emission of CO2 at power plants, and therefore, adds to global warming. When comparing the temperature one feels when wearing a suit with necktie to wearing an open-neck or polo shirt during the summer, the difference in temperature is said to be 4 degrees Celsius.

As NTV relocates to its new head office (NTV Tower) in Shiodome, it has been decided to reuse as many stationery materials as possible. Each division will gather stationery materials, such as writing instruments, which lie in office desk drawers or lockers. These will be sorted through to determine reusability at the Shiodome office.

In order to protect the environment and eliminate waste, it is important to take that first step not to randomly throw out stationery materials, but to reuse them for as long as possible. If reusable stationery materials, a valuable "resource," are disposed of, they become part of the noncombustible waste that make up reclaimed land. There are limitations to reclaimed land and that, in turn, adds more pressure to the environment.

This measure, although small-scale, to reuse stationery materials is out of consideration for the environment and a valuable act of eliminating the waste of resources. At the new head office in Shiodome, we will aggressively strive to reduce the burden on the environment by distributing to and reusing recyclable stationery items in various departments.

Environmental Aspects of NTV Tower

The NTV Tower is designed for energy efficiency, with windows, window blinds and air conditioners designed to make the most efficient use of natural energy. Wash rooms, toilets, stairways, office floors, and other areas where people periodically enter and move around are fitted with movement sensors to save power.

Heating and cooling systems are handled centrally for the entire Shiodome block via a newly established district-level heating and cooling company Urban Energy, which is 27.3% owned by NTV. Its co-generation facility, jointly owned by NTV and Dentsu, utilizes its high energy efficiency to help limit global warming.

Reducing the Burden on Our Environment

Disposal of Discarded Videotapes

With the cooperation of videotape makers, the over 100 tons of videotapes discarded annually at NTV will be disposed of using two methods that would be gentle to the environment.

The first method will be to carry the discarded videotapes to social welfare organizations where intellectually disabled people will separate and sort the tape, metal and plastic by hand.
These parts will eventually be recycled into manufacturing soundproof insulation panels and ballpoint pens. This process contributes to providing jobs as well as recycling.

The second method will be to place the discarded videotapes into a high temperature furnace where the tapes will be melted down and used for fuel gas and metal scrap. In this way, the dioxin emitted is virtually zero.

In this recycling-based society, the large amounts of videotape that are used for broadcasting purposes at NTV will eventually take on new forms to play a different role in our everyday lives.

Aside from utilizing recycled paper for business cards, copier paper, toilet paper, program scripts and company newsletters, NTV uses soy ink for its printing purposes. Our broadcasting video cassette tapes and printer toner ink are commissioned to a specialized company for recycling.
There are certain items that only a television network must pay special attention to.
One such item is the flip board, seen by many of you as props on news, informational and variety programs.
Until a few years ago, difficult-to-burn styrofoam flip boards were used, but as NTV began to pave the way for environmental awareness, a layered paper and plastic product called the "goo! panel" was introduced as of September, 2003. Although this new product contains paper, it is water resistant and does not emit toxic gases when incinerated. Those involved in our production department applaud its simple cut and recognize that the new product is in no way inferior to the usability of styrofoam flip boards.

Using Our Broadcasts

Although NTV produces a number of shows with environmental messages, one show in particular, "The Dash!" on Sundays at 7pm, is an exemplary example. The program depicts a family who moves to an old mountain village, and viewers see before them the bounty of nature produced from rice paddies and fields through the passing seasons of the year. The spotbilled ducks released in the rice paddies assist the growth of the rice plants, and the organically produced foods, such as harvested grain, vegetables and fruit, grace the tables on the show.

Through this show we are expressing the grandeur and magnificence of nature. The program title does not specifically identify it as an environmental production, but we are finding that once people have viewed the show they have a greater appreciation for the importance of nature.

24-Hour Television 26: Love Saves the Earth

This year's 24-Hour Television (a telethon-style fund raising event) will be the 26th such event held since we began broadcasting 50 years ago. The theme this year is 'The person who loves you most.' Well-known personality TOKIO will produce the show, and is also overseeing the design of the tee shirt. With TOKIO involved, you can expect there to be live broadcasts from The Dash! Village, along with people from all over Japan with a deep love of the environment.