Nankichi is working for a mega publishing company and was the star of the literary editing department, when all of a sudden he was transferred to a fashion magazine!!

20 denier colored tights, frilled skirts, rainbow spaghetti, bubble tea that people wait in long lines for, and bizarre terms like "prolly," "whatevs," and "mic drop" used by millenials!

He's busy with things he couldn't care less about!
The strong-willed women of the editing department abuse him and he faces constant battles in the world where kawaii reigns supreme!!
"Why am I doing this job?!"
Nankichi works resentfully, constantly making mistakes, and even butts heads with his colleagues!

Yet as he witnesses the professionalism of the models, cameramen, stylists, Harajuku shopkeepers, and fellow editors, he gets inspired and begins to grow.

No matter what the job is, if you pour your heart into it, it becomes really interesting!

What's more, romance begins to bloom with a colleague who used to be an arch-enemy, and even a famous model!

Hidden beneath the glitz and glamour of the fashion magazine world is a hot-blooded passionate spirit!
This is a career drama that showcases the hardworking people who create kawaii.