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When life gives you money
Formats
Genre
Emotainment

What if you were given thousands of dollars that you can use any way you want?

Would you use it for yourself, for a friend or for your favorite cause?

In this emotainment, celebrities unexpectedly receive the amount of "their age × US$100" for their birthday to spend on something special for anyone of their choosing. With the money in hand, they plan on the best gifts that enrich lives. This is a process of reflecting on their past and reinventing themselves. Sometimes it also requires visiting potential recipients to see what needs they might have.

As a gift...
- A model orders a custom-made kimono to evolve into her new self, because she now feels mature enough to purchase costly clothes.
- A TV personality holds a fireworks party for her support team to show gratitude.
- To return the favor to the community which nurtured him, an actor plants a huge tree for the kids in his hometown.

The journey can be emotional and touching as celebrities experience heartfelt moments that reveal their core values.