"Stars on the Shelf" is a cutting-edge business reality format that taps into celebrities' creativity, showcasing their prowess to shine in the competitive business arena.

Four celebrities each develop a new product to compete against professionally-made items in a trendy shop. How will their sales fare against the shop’s best-sellers for three days??

Witness the celebrities from various fields unleash their creativity, keeping abreast of all the trends and market needs.

One such venue could be a bakery, where the celebs tap into their innovation and marketing savvy to spawn original and unusually delectable baked goods such as instagrammable artisan bread and culinary adventurous burger.

Back in the studio, they monitor the sales performance of their creations and go through an emotional rollercoaster as they witness the customers’ reactions. Join them as they root for the very products they invented.

But remember there is a RULE! Celebrities must remain anonymous and are forbidden to put their name on their merchandise. Without the fame factor, they must compete with nothing but talent. Get ready to see which celeb will manifest the show’s best-seller!

From food, fashion, cosmetics, fitness to pet items, celebs develop new hit products in a bid to delight consumers.

Will talent and inspiration bring victory to the celebs as they compete against experts in various fields? With all the genius gathered in “Stars on the Shelf”, you are sure to witness the birth of new hit products through creativity!