Au debuts new cell phone line
Super thin phones and curved screens were on display as Japanese cell phone giant au debuted a new line of models today (Wednesday).
KDDI’s au service is one of Japan’s top three mobile providers along with NTT Docomo and SoftBank.
Korea’s LG contributed a phone with a curved screen, the first to hit Japan’s market.
Japan’s Sony offered a model with a large display and ultra thin body.
Japanese and Korean makers are battling the popular iPhone in Japan.
Au apparently hopes to differentiate itself with large screens and uniquely shaped phones.