“Big Bad Bluff” is a fairytale-inspired competition where true intention hides behind every smile. Beneath the charm lies a game of bluff, misdirection, and mind tricks — a test of strategy, timing, and nerves, where only the sharpest minds can win and take the cash prize. 

Ten celebrities are transported into twisted storybook worlds, where only the most clever can rewrite their ending after 3 stages. 

In the stage of The Three Little Pigs, players playing the role of the little pigs must protect themselves from the Big Bad Wolf by bluffing their fellow piglets and securing a spot in the three types of houses, avoiding overcrowding and being blown down. Players also face Snow White’s poisoned apple challenge, where players bluff their way through passing poisoned apples, and the one holding the poisoned apple at the end is disqualified from the game.

Eliminated early? One perfect bluff in the final twist could flip the game and snatch the prize. Even eliminated players can return in the final stage — to trick the remaining player to pick the wrong axe in the game of The Honest Woodcutter, potentially turning one last bluff into victory and a cash prize.

With a flexible structure drawing from countless globally renowned fairy tales, “Big Bad Bluff” can be played as a standalone game with a fresh cast each episode, or as a tournament-style series where the same players compete through different rounds. Every game brings new strategies, surprising bluffs, and shocking twists from even the most innocent-looking players — promising endless variations filled with tension, deception and dramatic reveals.

The only way to a happy ending is to bluff it better than the rivals.