HOME > Press Releases > Nippon TV Popular Quiz Format "Ultimate Brain second season" Goes On Air in Belgium and the Netherlands!

Nippon TV Popular Quiz Format "Ultimate Brain second season" Goes On Air in Belgium and the Netherlands!

BELGIUM version


Nippon Television Network Corporation (Nippon TV) is proud to announce that its popular quiz format "Ultimate Brain" is hitting the airwaves for a second season in both Belgium and the Netherlands.


Licensee: Sputnik Media
Broadcaster: VRT, KETNET
Season: 2
Broadcast Schedule: Starting October 21, 2017 (Sat) at 9:10 am, 12 episodes


Licensee: Sputnik Media
Broadcaster: NPO, ZAPP
Season: 2
Broadcast Schedule: Starting November 18, 2017 (Sat) at 6:30 pm, 12 episodes

Distributed By: Eccho Rights

Program Description

Nippon TV's popular quiz format "Ultimate Brain" is a scientific experiment edutainment program that pushes creative and spontaneous thinking abilities to the limit. Challengers split into teams and compete against each other to answer science-themed questions that are like nothing you've ever seen. To succeed, they need more than just smarts--intuition and rational thinking are the keys to victory.

International Success

The "Ultimate Brain" format boasts an impressive international track record, with a localized Chinese version preceding the Belgian and Dutch versions. It has also enjoyed high acclaim in the United Kingdom, where three seasons have aired on CBBC (Children's BBC). The "Ultimate Brain" format is distributed by Nippon TV in Japan, Brunei, China (incl. Hong Kong and Macau), Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore and Thailand. Eccho Rights distributes the format in all other countries and territories.

Comment from Atsushi Hatayama, President of International Business Development, Nippon TV

It is a great honor to have the second season of the "Ultimate Brain" format, one of Nippon TV's most esteemed titles, produced and aired in Belgium and the Netherlands. They join the United Kingdom and China in broadcasting more than one season. I look forward to the day when this one-of-a-kind quiz show "Ultimate Brain" is available and enjoyed the world over.
Currently, our scripted drama format "ANNE/MOTHER" is a mega hit in Turkey, where our other original drama "WOMAN" is on its way to equal success. The legendary Nippon TV business show format "Dragons' Den/Shark Tank" continues to entertain viewers in many countries and territories. Nippon TV's scripted and non-scripted format sales has reached fever pitch and for the upcoming Asia TV Forum & Market (ATF), we look forward to sharing "Ultimate Brain" as well as many of our other titles.

Comment from Sputnik Media,Rutger Beckers ,Managing partner

We have just launched the second season of Ultimate Brain in Belgium and Holland and again, the ratings are exceeding our expectations. I love the format because - through an entertainment show - it nurtures children's curiosity for science and technology. These are valuable skills and mindsets to acquire, wherever the kids go next in life. And on top of that, it's big fun to produce this show.

"Ultimate Brain" format details:

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