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Nippon TV Captures Annual Individual Ratings Triple Crown Title for 2022!

 Thanks to your support, Nippon TV was able to capture the Annual Individual Viewer Ratings Triple Crown title for the 12th consecutive year in 2022 by emerging as the champion in the All Day, Prime Time, and Golden Time categories (January 3, 2022 – January 1, 2023, a comparison of commercial broadcasters only).

 

2022 Annual Viewer Ratings:
All Day (6 am - 12 am) 3.7% (No.1)
Prime Time (7 pm - 11 pm) 5.5% (No.1)
Golden Time (7 pm - 10 pm) 5.9% (No.1)
(Kanto region individual viewership provided by Video Research, Ltd.)
 

Quote from Akira Ishizawa, Representative Director, President and CEO:
 It is my honor to share with you that Nippon TV captured the 2022 Annual Individual Viewer Ratings Triple Crown title.
 To the loyal viewers who tuned in to our programs, sponsors who supported our shows, and partners who made our content creation possible, thank you from the bottom of my heart.
 Along with the lingering effects of COVID-19 in 2022, the year was marked by complex global geopolitical situations that led to growing anxiety and decreased transparency for future outlooks. Under such circumstances, we remained steadfast in fulfilling the mission that television has as one of the foundations of society by providing fast and accurate information, and offering wholesome entertainment.
 Driven by our content-oriented approach, Nippon TV will continue to take on challenges in 2023 that will advance our evolution into an integrated content company. Through our multitude of platforms and devices such as broadcasting, spearheaded by linear, as well as online streaming and in-person events, we will aspire to touch the lives of even more people as we create content that offers enriching moments.

Comment from Programming Strategy:
 With COVID-19 restrictions gradually easing in 2022 as our society learned to live with the virus, we at Nippon TV carefully increased our newsgathering and location filming as we pushed to provide fast and accurate news and offer entertainment that is more captivating. We strove to win the public’s trust and be their first-choice, making the decision to hold “24-Hour Television” last August with spectators, the first time in three years, and bolstering our SDGs undertakings such as “Good for the Planet Week” and “Karada Week” (Health Week). As a result, we emerged as the Annual Individual Viewer Ratings Triple Crown champion for the 12th consecutive year starting from 2011—an experience we are thrilled about. The future calls for us to continue embracing new challenges to meet diversifying expectations, and we gladly step forward to create even better content that reaches more hearts.

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