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“Old Enough!” optioned in the Netherlands


TOKYO, JAPAN – September 20, 2022 – Having had tremendous global success with streaming 20 episodes of Nippon TV's hit entertainment show Old Enough! worldwide with subtitles in 32 languages reaching over 190 countries on Netflix, Nippon TV, Japan's leading multiplatform entertainment powerhouse, announced today that Monday Media Netherlands, a creative, ambitious and innovative content producer, has secured an option deal for the format rights to Old Enough! in the aim of producing the Dutch version.

Sayako Aoki, Format Sales & Licensing, International Business Development, Nippon TV commented:
“Once the original Japanese series of Old Enough! created a huge buzz on Netflix, we received numerous inquiries from around the world for this heartwarming factual entertainment format. Monday Media was one of the first to reach out to us and we are delighted to be making this announcement today. I have no doubt that Old Enough! will resonate with Dutch audiences when they witness the adventure of their adorable, young children running errands on their own for the very first time, filmed while following their local cultural standards – sometimes the power of these strongly determined children can exceed to a level that grown-ups could never imagine.”

Jan Hendrik Smeenge, Managing Director, Monday Media Netherlands commented:
“We are delighted to sign the option deal with Nippon TV for Old Enough!. Small adventures become big stories with huge emotions in this wonderful format and we cannot wait to bring it to The Netherlands. The Japanese version struck a chord around the world - including with me as my family and I binged all available episodes in a day - and we are convinced the Dutch version will do the same.”

Old Enough!, currently airing bi-annually on Nippon TV to stellar ratings, centers on big adventures of adorable children running errands on their own for the very first time - all while being filmed in shadow by an incognito camera crew. Each episode features a child, sometimes with a brother or a sister or a friend, from different families. In all cases, the producers meticulously gather research from parents and parental organizations, and parents decide the appropriate challenge for each child, for example, a 2-year-old boy going to the supermarket a kilometer away all by himself to buy food for the dinner his mother requested. When the children hit the streets, it is always under the watchful eye of hidden cameras and the show's safety team, who are disguised as joggers, passersby, or gardeners. No matter the situation, the team is never more than a few steps away. Whether excited and overjoyed about the mission, overwhelmed with fear, or filled with boldness and courage, the children are all irresistibly adorable, which makes viewers feel refreshed and want to cheer for them.

About Monday Media Netherlands
Monday Media Netherlands is a creative, ambitious and innovative content producer. We produce high quality shows for linear television channels and on-demand platforms, for public broadcasters and commercial networks. We specialize in telling authentic stories about interesting people – whether it's in a documentary, an adventure reality game, a factual entertainment series or a reality show. We are proudly part of Monday Media, the largest group of independent production companies in Scandinavia.

About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster, as well as owner of streaming giant Hulu in Japan. Over 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships. One of the biggest successes for the nation's finest producer of all genres of programming is the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has 45 versions in more than 186 countries across all continents of the world. Additionally, their hit drama series Mother has also achieved global success as the most exported scripted format out of Asia, with its format sales to South Korea, Turkey, Ukraine, France, Thailand, China, Indonesia, and Spain. The company is also known for its viewer-engaging show Old Enough!, now streaming on Netflix in over 190 countries, and BLOCK OUT, an action-packed game show format that has been adapted in Thailand, Indonesia, Vietnam, Spain, and Holland, the award-winning unscripted format Mute it!, and Sokkuri Sweets, both produced in the Netherlands, and Sokkuri Sweets/Eye Candy on The Roku Channel in the US, UK, and Canada. Nippon TV has also been producing animation programs since the 1950s and attracts fanatic anime fans with legendary series such as Lupin The 3rd, DEATH NOTE, Ouran High School Host Club, HUNTER × HUNTER, Parasyte -the maxim-, that are instantly distributed in almost 200 countries at the same time as its release in Japan. As evident by the company's success, Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.

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