Nissan attempts to reinvent brand in new era

Nissan Motor has created a new logo and car emblem for the first time in 19 years.

The old logo was put into use in 2001 under the leadership of Carlos Ghosn.

Nissan officials hope the new design will be a symbol of the automaker's new beginning.

Nissan President Uchida Makoto said his company will need to first appeal to the domestic market before expanding its new brand worldwide.

The carmaker is looking to push its new electric vehicles that are powered by motors instead of engines.

Nissan officials hope to sell five times more EVs than in 2019, or over one million units a year.