It’s back to the future for women’s fashions in Japan, where a new type of panty based on the traditional loincloth is proving a hit.

A pair of moms created the new panties after experiencing the pain of eczema.

They run their new business out of a small shop in Hiroshima, but they’ve got big plans.

A customer says at first she didn’t know where to put her legs, but now she swears by the panties.

The secret to the so-called “full moon” panties is they don’t have any elastic bands that constrict blood flow.

Instead, they tie like traditional Japanese loincloths.

A researcher at Hiroshima University shows how they improve blood flow and raise body temperature.

He says the panties makes sense for people who experience swollen legs or skin problems.

Despite their unusual appearance, the panties are flying off the shelves.

Even the CEO’s kids approve. They say their mom is busier now, but they think she’s cool.

The moms say they want to expand sales to the medical market next.
They say they want to offer their comfortable panties to anyone and everyone wants them.