This is Kanazawa Station in Ishikawa Prefecture, central Japan.

S/ Here's an extra on Onosato.

S/ Yay! Thank you.

The newspaper extras were about sumo wrestler Onosato's promotion to yokozuna.

In his hometown of Tsubata, a congratulatory banner was put up at town hall.

S/ Local fan / I'm really happy. I want the entire Ishikawa Prefecture to brighten up. We're fired up.

Excitement can be felt in Tokyo as well.

S/ Namiki Moka, NTV Reporter / Here's Onosato's banner. It says congratulations on being promoted to yokozuna.

Preparations were underway to serve celebratory sake at this store featuring products from Ishikawa.

S/ Store manager / This sake was made by Kuze Shuzo, a brewery in Tsubata, Ishikawa Prefecture, where Onosato is from.

Some customers came after hearing that he reached sumo's highest rank.

S/ Onosato fan (56) / I’ve long been waiting for a Japanese yokozuna. He is the pride of Ishikawa and has been giving hope since the earthquake.

This is a bakery in Ami in Ibaraki, northeast of Tokyo.

The sumo stable where Onosato belongs is located in this town.

S/ Bakery owner / I tried drawing Onosato's face on this bread. I want him to try it too.

The Onosato fan made the bread to celebrate the wrestler's promotion.

The governor of Ibaraki has plans of his own for Onosato and his stable.

S/ Oigawa Kazuhiko, Ibaraki Governor / We are moving forward with the procedure to present them with the prefectural honor award.

Fans are looking forward to the 24-year-old sumo wrestler's continued success.