On July 7, Noto Airport in Ishikawa Prefecture rebranded with the nickname "Noto Satoyama Pokémon with You Airport."

Officials said this is the world's first airport that uses Pokémon in its name.

The airport terminal features a giant Pikachu balloon riding on the back of an inflatable airplane and Pokémon characters painted on the walls.

There are also Pokémon statues that welcome visitors.

On July 7, Pikachu made an appearance to greet passengers arriving from Tokyo's Haneda Airport.

S/ Arriving Passenger / We want to check out various spots in Noto, like the (Pokémon) manhole covers and benches.

S/ Reporter / What's your plan for today?

S/ Arriving Passenger / To travel around Noto.

S/ Arriving Passenger / The stamp rally and other events make it easier to visit famous sightseeing spots.

The collaboration between Noto Airport and Pokémon will continue until the end of September 2029.